Every Brand Starts With an Idea.
Branding, graphic, and web design for small businesses and creators who care about getting it right.
Making Waves, the Anchor 3 Way
Here’s how things usually go.
Discovery: Phase 1
This is where everything starts. Before any design work begins, I take the time to understand your vision, your business, and what success looks like for you.
What this includes:
– Project intake + goal setting
– Clarifying your brand personality and audience
– Discussing inspiration, preferences, and non-negotiables
– Identifying what needs to be designed (and what doesn’t)
This step ensures we’re designing with purpose, not guessing.
Design: Phase 2
With a clear direction in place, I begin bringing ideas to life. Design choices are made intentionally—every color, layout, and detail has a purpose and supports your brand’s goals.
What happens here:
– Project intake + goal setting
– Mood board + visual direction
– Initial logo or design concepts
– Color and typography exploration
– Collaborative review + feedback
This phase is about building something that looks good and works in the real world.
Refine: Phase 3
Design works best when it’s collaborative. You’ll have the opportunity to review designs, share feedback, and help guide refinements so the final result feels like you.
This step includes:
– Client feedback review
– Refinements based on your input
– Typography, color, and layout adjustments
– Final design selections
– Approval before moving forward
Nothing moves forward until it feels right and is approved by you
Implement: Phase 4
Your designs are prepared for real world use. Once everything is approved, I package your designs so they’re ready to be used confidently across platforms.
This step includes:
– Final file preparation (print + digital)
– Organized delivery via shared folder
– File formats suited to your needs
– Brand guidelines or usage notes (if applicable)
– Support to make sure nothing feels confusing
This phase turns strong concepts into confident, finished work.
Launch: Phase 5
Time to put everything into action. This phase focuses on making sure you’re ready to confidently use and share your designs, without second-guessing or scrambling at the finish line.
What this includes:
– Launch readiness check
– Final walkthrough of delivered assets
– Guidance on how and where to use your files
– Optional launch graphics or supporting visuals
– Clear next steps so you’re ready to move forward
Ready. Set. Launch
Follow Up: Phase 6
Support that doesn’t disappear once your project is complete. This phase focuses on post-launch clarity, light refinements, and making sure you feel confident using your brand assets as your business grows.
What this includes:
– Post-launch check-in
– Q&A support for delivered assets
– Minor refinements or file adjustments (as needed)
– Guidance on applying your brand consistently
– Recommendations for next steps or future updates
You’re launched. This is about momentum.
what does our custom brand packages Include?
Essentials Brand Package
Mini Brand Identity + Logo Design
This package is for you if: you’re a new small business owner or solo-entrepreneur who wants to look legit from day one — without blowing the budget. You’re ready to stop winging it and start showing up with a brand that actually feels like you.
What’s included:
— Brand discovery questionnaire
— Collaborative inspiration board
— Brand strategy deep dive
— Mood board presentation
— Custom primary logo design
— One secondary logo variation
— Full-color + black & white logo versions
— Final files for print, digital, and social media
— Brand colors + fonts
— Brand guidelines PDF
— Social media graphics
— Brand launch checklist + support
How long will it take?
2 – 4 Weeks (contact for availability)
How much will it cost?
Contact for pricing
Complete Brand Package
Extensive Brand Identity + Logo Design
THIS IS FOR YOU IF: You’ve recently launched your business (or you’re about to) and you’re ready to show up more professionally. You’re done DIY-ing your logo in Canva and want a cohesive brand that actually works across everything you do. You’re ready to invest in a full brand package that elevates your marketing now and supports your business as it grows.
What’s included:
— Brand Discovery Questionnaire
— Collaborative Inspiration Board
— Brand Strategy Deep Dive
— Mood Board Presentation
— Custom Primary Logo Design
— Secondary Logo Versions (x3)
— Full Color + Black & White Logo Versions
— Final Deliverable Files (saved-out for print + digital + social media use)
— Full Brand Color Palette
— Font Style Selection + Usage
— Supporting Brand Imagery
— Extensive Brand Style Guide
— Social Media Graphics
— Brand Launch Checklist + Support
How long will it take?
4 -6 Weeks (contact for availability)
How much will it cost?
Contact for pricing
Brand + Website Package
Brand + Web Design
This package is for you if: You’re an ambitious startup or a growing business that’s ready for the full experience. You want your brand and website to actually work together — not just look good. We’ll dig into the heart of your brand and build a logo and website that feel aligned, intentional, and ready to support your business as it grows.
What’s included:
— Brand design package (Essentials or Complete Brand option)
— Fully responsive Duda website (Designed to look great on desktop, tablet, and mobile)
— Blog design
— SEO best practices built in
— Site launch assistance
— Website training call + maintenance resources
— Four weeks of post-launch technical support
Two Options to choose from:
— Single-Page Starter Site
— Multi Page Website (up to 8)
How much will it cost?
Contact for pricing
How long will it take?
6 – 8 weeks
Availability varies — reach out to reserve your spot
