Muddy Swine Brand Experience
Branding / Concept Development / Visual Identity
Muddy Swine is a playful spa brand concept created for the AniMall project. The case study includes the brand idea, target audience, logo system, storefront concept, branded touchpoints, social media, identity package, and marketing materials.
Tools Used: Adobe Illustrator, Photoshop, InDesign
Image / Asset Support:
Adobe Firefly was used for AI-assisted concept visuals, and Adobe Stock was used for supporting imagery and mockup/reference assets.
Project Reflection
Muddy Swine was more than a logo project — it was a full brand experience. I created the concept, visual identity, storefront, products, social media, and marketing pieces to make the brand feel fun, memorable, and completely connected to its pig-designed spa theme.
This project helped me focus on consistency across every touchpoint while still keeping the brand playful, bold, and full of personality.
