Vans Nano-SK8 Campaign Concept
Packaging / Advertising / Social Media / Concept Design
Vans Nano-SK8 is a futuristic concept campaign built around a next-gen skate shoe for androids and robots. The project combines Vans-inspired brand research, cyber-style visuals, shoebox packaging, poster design, and social media mockups.
Tools Used: Adobe Illustrator, Photoshop, InDesign
Deliverables: Research and mood board, target audience, color palette, typography direction, poster design, Instagram ad, Instagram mockup, and shoebox mockup.
Project Notice
This project was created for academic coursework and concept development. Vans brand names, logos, and references are used for educational purposes only. This project is not affiliated with, sponsored by, or endorsed by Vans or the original brand owner.
Project Reflection
Nano-SK8 gave me the chance to take an existing brand style and reimagine it for a futuristic audience. I wanted the project to still feel connected to Vans, but with a more tech-inspired direction that matched the android and robot target audience.
This project helped me build a campaign across multiple pieces, including research, packaging, poster design, social media graphics, and mockups. The final direction feels bold, gritty, and futuristic while still keeping that skate culture energy.
